Prodexpo 2025

“Greece is the best market I can’t invest in.” With this bold remark by a European fund manager, Errikos Arones, CEO of Hellenic Properties, opened his keynote at Prodexpo 2025, capturing the paradox of today’s Greek real estate market.

Arones described a sector that has rebuilt itself after a decade of crisis—full of energy, talent, and opportunity—yet still held back by fragmentation and fear. “The problem isn’t that we lack potential,” he said. “It’s that we still act with fear. Fear to grow, to plan long-term, to collaborate.”

Rather than seeing the current moment as a limitation, he urged the audience to view it as “the greatest opportunity of the last ten years.” His message: Greece can’t become a truly investable, developed market unless the industry collaborates. Moving beyond a zero-sum mindset and focusing on scale, liquidity, and transparency.

He outlined three concrete goals:
1) Scale that matters: Through strategic partnerships and capital consolidation.
2) Liquidity as oxygen: By boosting exits and investor confidence.
3) Data as infrastructure: With shared, transparent market insights.

“Reliability is the only real differentiator left,” he noted. “It’s built with consistency, data, and transparency, not marketing decks. Hellenic Properties is ready,” he concluded. “The question is: Are we all?”